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Mattress producer, Bedding Industries of America (BIA), is rising its Harvest Inexperienced Mattress by means of a singular omnichannel program for retailers throughout the nation. BIA has carved out unique territories for main retailers, whereas increasing this system with greater than 100 retail partnerships all through the nation.
The all-natural, natural, bed-in-a-box program presents shoppers a simplified buying course of. In return for displaying two mattresses and toppers, retailers are given particular territories, the place they obtain income on gross sales from all on-line purchases of Harvest mattresses. As retailer curiosity for this system continues to develop, BIA has reserved extra territories throughout the nation for future retail companions.
Harvest’s aim is to make use of internet advertising to drive shoppers to a neighborhood retailer – reducing returns and making a optimistic relationship between shoppers and retailers. Harvest creates a brand new gross sales funnel: shoppers find a close-by Harvest retailer, flick through a choice of mattresses on-line, after which make an appointment to go to the closest Harvest retail accomplice. In doing so, the model creates a group of retail companions who’re incentivized to assist one another in “harvesting” a brand new kind of flywheel: the extra retail companions promote domestically, the extra guests on the net, the extra shoppers are pushed to native companions, and the extra profitable the whole group of companions turns into.
“It’s working. Brick-and-mortar retailers have been trying to find methods to proceed driving visitors to their shops, whereas additionally having a web based presence on this area of interest, all-natural class. This permits them to kill two birds with one stone,” mentioned Stuart Carlitz, president and CEO of BIA. “The Harvest program was designed to drive visitors to brick-and-mortar retailers of all sizes all around the nation, which need to improve their gross sales and on-line presence, whereas additionally assuring they supply their clients with the healthiest sleeping choices in the marketplace. It’s a mutually helpful partnership. We’re completely happy to see that we’re getting bigger and small retailers alike who’re becoming a member of this program.”
All Harvest mattresses are made within the U.S. with out artificial foams, chemical hearth retardants, harmful pesticides, risky natural compounds or gases. The mattresses are crafted utilizing 100-percent pure latex, which is harvested from pure rubber sap from Hevea Brasiliensis bushes in Asia, providing a more healthy, extra inexpensive various to different mattresses in the marketplace.
Created with solely the best supplies – licensed natural Dunlop latex, wool and cotton – in addition to a inexperienced strain aid coil system, the 11 fashions within the Harvest line are Greenguard Gold licensed. Using the identical all-natural latex, Harvest additionally presents two varieties of mattress toppers – Inexperienced and Vegan – to enhance any mattress. Rising Harvest was a high precedence after BIA’s acquisition of BIA Midwest earlier this 12 months, and its nationwide success is a testomony.
About Bedding Industries of America
North Brunswick, N.J.-based Bedding Industries of America has been making mattresses since 1866. Identified for its design innovation in creating superior sleep merchandise, the corporate has an in depth international licensing community that distributes mattresses underneath eight manufacturers – Eclipse, Eastman Home, Ernest Hemingway, Fieldcrest, Harvest Inexperienced Mattress, Millbrook Beds, Pure Desires and Velika. A well-established chief within the bedding trade, Bedding Industries of America designs merchandise crafted with high-quality elements, together with latex, reminiscence foam, gel and eco-friendly supplies similar to cotton and wool. The corporate holds a number of patents that ship very good help all through the product line. Right this moment, the corporate has over 80 licensees worldwide, and its personal crops in New Jersey, California and Illinois. For extra data, go to www.biamattress.com.