Dan Antonelli delivers key branding insights for dwelling service corporations in best-selling “Branded Not Blanded” – Plumbing Perspective

New ebook by the KickCharge® Artistic president and main authority on disruptive advertising and marketing for service companies offers invaluable blueprint for driving development with branding

Dan Antonelli, inventive director and president of KickCharge® Artistic and a pioneer in disruptive branding for the house service business, shares important insights that assist small service enterprise homeowners develop in his new best-selling ebook, “Branded Not Blanded: KickCharge™ Your Residence Service Model.”

Antonelli has created greater than 2,000 model designs in his profession, establishing him because the main authority on profitable branding for service corporations. “Branded Not Blanded,” obtainable now for pre-order on the Amazon web site, leverages his expertise to supply enterprise homeowners a blueprint for making a killer dwelling service model.

“This ebook is the last word information to inventive branding that helps companies stand out from the competitors, appeal to the precise shoppers and staff, and win the hearts and minds of their excellent prospects,” Antonelli stated. “Complacency and weak branding — or ‘blanding’ — maintain again so many dwelling service corporations. However recognizing weak branding is a chance to vary the path of your organization and enhance your tradition. There are numerous weak manufacturers within the service business, and it’s simple to leverage that on your personal success. All it’s a must to do is construct a greater model.”

With actual case research and success tales in addition to actionable insights for dwelling service enterprise homeowners, “Branded Not Blanded” is a worthwhile useful resource for small service enterprise homeowners. Antonelli presents his complete information in accessible language and simply digestible chapters that readers can apply to their very own enterprise.

Within the ebook, Antonelli guides readers by way of important matters comparable to:

  • Model Fundamentals: The fundamentals of what branding means for dwelling service corporations, and the way it’s related to their success.
  • What Is Model Disruption?: In relation to branding, disruption means what everybody else is doing and discovering a option to be distinctive and completely different.
  • Branding and the Residence Client: Your branding wants to talk to skeptical customers and make potential prospects really feel one thing optimistic about your organization.
  • Leveraging Your Model to Win on the Streets: Your autos are maybe the only most essential a part of your model efforts — and probably the most cost-effective.
  • Launching Your New Model: Introducing your new model to the world successfully requires cautious planning and implementation.

“Many house owners of dwelling service companies say they’ll’t afford to put money into branding, however the reality is they’ll’t afford to not,” Antonelli stated. “Firms with efficient manufacturers spend much less on advertising and marketing than complacent, bland manufacturers. It takes much less work to get individuals enthusiastic about an organization with a compelling, model story and a robust, memorable visible model identification. With this ebook, enterprise homeowners can be taught what branding actually is, why it issues in our business, and the way they’ll efficiently implement a dynamic model technique that may drive income, help a optimistic office tradition and energy development.”

To pre-order Dan Antonelli’s “Branded Not Blanded,” go to  https://www.amazon.com/Branded-Not-Blanded-KickChargeTM-Service-ebook/dp/B0BBL1CCJ9.

For extra details about KickCharge® Artistic, go to  https://www.kickcharge.com.

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