Malouf Residence™ has added new video property to their Wholesale Useful resource Heart (WRC), a central hub for product data, orders and funds and advertising supplies. Malouf retail companions can obtain these movies and different assets from the WRC to make use of of their advertising efforts.

“Video advertising is important to capturing prospects’ consideration,” mentioned Ashlee Willes, model supervisor at Malouf. “With movies being utilized an increasing number of, particularly via social media, we need to be sure we’re placing out recent content material that can interact customers and drive enterprise to our retail companions.”

Malouf’s new video content material is optimized to carry out on Instagram and TikTok however will be replicated for different advertising platforms. These movies embody a wide range of product classes, and each was created by the corporate’s in-house video workforce.

“Our inventive capabilities concentrate on constructing advertising property to assist our retail companions, and we need to make it simpler for them to include video content material into their advertising technique,” mentioned Scott Carr, advertising director at Malouf. “With these new video assets, our companions can maximize their gross sales potential via social media, paid promoting, web sites and different channels.”

The Malouf Wholesale Useful resource Heart has a whole bunch of print and web-ready property for retail companions to make use of. Click on right here to discover the WRC, or go to maloufhome.com for extra data. To companion with Malouf, contact a gross sales consultant at 800-517-7179 or gross sales@maloufhome.com.

About Malouf Residence™

Malouf Residence leads the furnishings and bedding business with a wide array of progressive merchandise, together with furnishings, mattresses, adjustable mattress bases, pillows, sheets, mattress protectors, mattress frames and mattress toppers. Along with sister manufacturers Salt Flat and Weekender, Malouf commits to high quality, pricing and repair via a complete product catalog that satisfies a wide range of prospects. Malouf merchandise can be found in over 16,000 retail companion places within the U.S., and its worldwide workforce now serves over 56 nations. Malouf, a Licensed B Company®, was based in 2003 by Sam and Kacie Malouf and is headquartered in Logan, Utah. For extra data, go to maloufhome.com.