NWH introduced the corporate has launched a company rebrand. The timing of the refreshed company model aligns with the numerous transformation going down throughout the NWH group. The brand new identify, shortened from Northwest Hardwoods to NWH, coincides with the headquarters’ transfer to Frisco, Texas, and communicates NWH’s renewed sense of objective, power, and enthusiasm of all its staff.

NWH says the brand new positioning, “Easy. Pure. Hardwoods.” communicates the corporate’s unwavering dedication to providing hardwoods options that restrict complexities to unlock success for patrons.

“We’re dedicated to sustaining our place because the business’s premier supplier of high-quality pure hardwoods and world-class service,” stated Dave Brower, vp of promoting.

“We’ll succeed by making each NWH expertise a rewarding expertise, one that provides our clients a definite aggressive edge.”

The brand new model comes as NWH focuses on execution of its technique to simplify the client expertise by way of innovation {and professional} excellence at each buyer touchpoint. The brand new branding shall be rolled out throughout the globe within the coming months.