Reward for Life & GHTA Launch “30 for 30” Marketing campaign to Profit World Central Kitchen

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Reward for Life introduced a partnership with GHTA (Reward & Residence Commerce Affiliation) to host a “30 for 30” fundraising marketing campaign throughout this 12 months’s GHTA Annual Convention, September 21 -23, in Tampa, FL. All funds raised will profit World Central Kitchen’s applications addressing meals insecurity and crisis-related starvation reduction.

The “30 for 30” marketing campaign, which is the most recent in a years-long sequence of partnerships between GHTA and Reward for Life, invitations GHTA’s Annual Convention members to donate $30 in recognition of Reward for Life’s 30th anniversary. The fundraising effort, which is able to profit World Central Kitchen’s crisis-related starvation reduction efforts, has a $5,000 purpose. 

“We admire GHTA’s continued partnership,” stated Cole Daugherty, chair of Reward for Life. “From networking occasions at business markets to auctions for dinners with tequila tastings and charity golf tournaments, the group has constantly supported Reward for Life initiatives and helped interact our business for a typical good.”

The GHTA Annual Convention attracts the reward and residential business’s main producers, retailers, gross sales businesses, commerce media, market makers and business suppliers.

“We’re delighted to make use of the backdrop of our sold-out Annual Convention to carry up Reward for Life’s fundraising efforts,” commented Laurie Burns, Govt Director of GHTA. “An essential a part of our Annual Convention is the chance to offer again. We invite all 2022 GHTA Annual Convention members to hitch us in supporting the efforts of Reward for Life.”

To donate to GHTA’s “30 for 30” fundraising marketing campaign benefitting WCK, go to:



Reward and Residence Commerce Affiliation (GHTA)

Reward and Residence Commerce Affiliation (GHTA) was fashioned in 2000, because the reward and residential business’s non-profit skilled commerce affiliation. The Affiliation was designed to assist and encourage distributors, gross sales businesses, business associates and retailers to work collectively, enhancing relationships and making enterprise higher by offering members with the chance to change concepts and community with business leaders. The Affiliation’s mission is to create a nationwide discussion board connecting business leaders of their pursuit of concepts, improvements, and greatest practices to advance enterprise progress. For extra details about GHTA, go to:

About World Central Kitchen (WCK)

World Central Kitchen (WCK) was based in 2010 by Chef José Andrés, World Central Kitchen makes use of the ability of meals to nourish communities and strengthen economies in occasions of disaster and past. In 2020, with COVID-19 straining conventional meals safety security nets like faculty feeding applications, metropolis companies and meals banks, WCK pivoted to soundly distribute individually packaged, contemporary meals in communities that wanted assist and launched the Eating places for the Individuals program to scale nationwide. Quick ahead to 2022 and the escalating disaster in Ukraine and at dwelling. When catastrophe strikes, WCK’s Chef Reduction Staff mobilizes to the entrance traces ensuring there may be all the time a heat meal, an encouraging phrase, and a serving to hand. World Central Kitchen has offered tens of thousands and thousands of contemporary, nourishing meals for communities world wide. Donations can be used to assist emergency meals reduction efforts and resilience applications. For data, go to If you happen to’d prefer to host your individual fundraiser for World Central Kitchen, click on HERE or contact a member of the Reward for Life board

About Reward for Life

Reward for Life was based by Peter Schauben of Appleman Schauben in 1992 in response to the tragic lack of business lives to AIDS. The group’s first assembly on the Nationwide Stationery Present introduced collectively a cross-section of the business’s main publishers, market facilities, gross sales reps, producers, and retailers – all prepared to convene and work collectively in the direction of a typical purpose. Since that point, Reward for Life has raised practically $6 million for AIDS analysis, schooling, remedy and care via nationwide at-market occasions, trigger advertising and marketing applications and direct donations. With COVID-19 quickly inflicting cancelation of in-person occasions at business markets, Reward for Life pivoted in the direction of on-line digital occasions with a particular emphasis on COVID-related starvation reduction. As Reward for Life celebrates its thirtieth anniversary in 2022, the all-volunteer group will proceed to assist applications that deal with starvation reduction. Extra data is offered at


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