Self Storage Extensively Used Amongst Renters, With Gen Xers within the Lead

  • 21% of US renters are presently leasing a self storage unit whereas an extra 12% are planning to make use of the service sooner or later.
  • Gen Xers are the most certainly to wish further area for his or her stuff, adopted by child boomers and millennials.
  • Transferring is the most well-liked motive for utilizing self storage amongst renters
  • The preferred sizes are 5’x10’ and 10’x10’ storage models.
  • Furnishings and clothes are the gadgets most ceaselessly saved by renters within the US.

As a service largely responding to life occasions, self storage is changing into more and more common. The latest must carve out area at residence for residence places of work or gyms, plus a rise in multigenerational dwelling, have joined the normal causes for utilizing self storage together with rising households, dwelling with roommates, shifting and downsizing.

Furthermore, curiosity in utilizing self storage is additional amplified by the rising share of renters amongst American households. Round 44 million households within the US, or 36%, are renters – a quantity that has grown regularly over the previous decade, from round 40 million in 2012. Typically talking, rental models, whether or not residences or single household properties, are considerably smaller than owner-occupied models: 1,190 sq. toes vs. 2,040 sq. toes on common, in accordance with the US Census, therefore the larger want for further area away from residence.

Additionally, renters have a tendency to maneuver extra ceaselessly than owners. The additional storage requirement related to renters, arising each from much less area at residence and elevated mobility, goes hand in hand with the enlargement of the self storage sector, which has now gone past 1.6 billion sq. toes of space for storing.

At the moment, about 21% of renters within the US are utilizing self storage, and one other 12% are planning to make use of it sooner or later. This is without doubt one of the fundamental findings of our evaluation of renters’ habits and preferences relating to self storage, primarily based on over 4,200 survey responses.

We additionally investigated different basic features together with essentially the most ceaselessly saved gadgets, the principle drivers behind the necessity for self storage, and who’s relying most on self storage in America.

With extra baggage than different generations, Gen Xers rank as prime self storage customers amongst renters

Breaking down the numbers by the kind of residence renters reside in, 20% of them who reside in residences flip to self storage for maximizing dwelling area, with an excellent bigger share of renters dwelling in single household properties counting on self storage (25%). Single household properties are often larger than residences, however the individuals who lease them often have bigger households, which can clarify why they’ve extra complicated storage wants.

Among the many totally different age teams, Gen X renters are by far essentially the most curious about utilizing self storage: 44% are present self storage customers, and one other 21% declared they plan to make use of the service within the close to future. Child boomers comply with intently, with 38% reporting an curiosity in self storage, whereas 30% of the millennial renters additionally maintain a few of their belongings in storage. Gen Xers and child boomers are historically extra possible to make use of self storage as they typically personal extra stuff, however millennials are slowly catching up. Whether or not searching for higher jobs or improved dwelling circumstances, millennials are far more cell than different generations, and their want for self storage principally pertains to shifting. Furthermore, millennials are likely to give attention to experiences – together with tenting and RVing – which provides to this technology’s demand for self storage.

Maybe unsurprisingly, as ladies’s closets are likely to refill extra shortly than males’s, ladies are additionally utilizing self storage greater than males: over half of the feminine renters stated they’re presently utilizing self storage, and an extra 22% of them are planning to lease a unit sooner or later. Then again, solely 22% of male renters are additionally self storage customers, and 14% of them present curiosity on this service for the longer term.

Transferring and an absence of area at residence are the principle the explanation why renters use self storage

Transferring is essentially the most frequent motive why renters want to make use of self storage – 42% of them rented a storage unit whereas switching properties. A scarcity of enough area at house is the second-most common motive pushing renters to self storage, with 31% indicating properties which are too small for all their stuff being a fundamental driver.


Millennial renters are very possible to make use of self storage throughout a transfer – 45% of those that declared they use self storage achieve this for moving-related causes, adopted by Gen Xers. Then again, Gen Z renters who use self storage achieve this primarily as a result of they’ll’t match all their belongings in at residence.

Larger doesn’t at all times imply extra space: self storage is hottest amongst 3-bedroom residence renters

Residing in bigger properties is related to extra self storage utilization – about 28% of the renters in 3-bedroom properties want a unit for his or her further belongings, in comparison with solely 20% of the renters residing in studio residences.

The identical development is witnessed when self storage recognition in relation to residence sizes: 28% of these dwelling in properties between 1,500 and a couple of,499 sq. toes lease self storage models to maintain a few of their belongings, whereas solely 23% of these in properties below 1,000 sq. toes do the identical.

As well as, lack of area at residence can be extra ceaselessly cited as a motive for utilizing self storage by those that reside in 2-bedroom properties (36%) in comparison with those that reside in 1-bedroom properties (26%).

Whereas this may sound counterintuitive at first look, it’s primarily a matter of family composition, as larger leases typically home extra relations with various storage wants. Moreover, within the present financial and job market context, it is vitally possible that at the very least one of many adults is working from residence, including further strain to the dwelling area.

Small and medium sizes are the most well-liked storage models

The 5’x10’ and 10’x10’ unit sizes are the most well-liked ones, with every kind getting the votes of 25% of the self storage customers. These two sizes are handy and versatile, permitting individuals to retailer a wide range of gadgets, together with furnishings and home equipment, clothes, instruments and even small autos. The ten’x10’ storage unit is appropriate for renters who’re shifting out of a small house and who must briefly retailer their belongings. Different comparatively common unit sizes are 5’x5’ (15% of the self storage customers lease one) and the ten’x20’ kind, leased by 13% of the self storage customers.

Gen Zers present a powerful desire for small storage models: 38% of their votes went to the 5’x10’ unit, whereas 26% to the 5’x5’ unit. Seeing as many Gen Zers are school college students, it is smart they select small models, simply sufficient to suit their dorm room belongings and a few containers with books or garments that they may have round.

Millennials, then again, do want storage models to be a bit extra spacious: 34% of their choices go towards the 5’x10’ unit, and one other 25% to the ten’x10’ unit. Gen Xers and child boomers each lean towards the ten’x10’ unit – 27% of every age group declared they like one among them.

Furnishings and clothes are essentially the most ceaselessly saved gadgets by renters

Round 29% of the renters who use self storage use their unit to retailer further furnishings. Most of the individuals dwelling in leases determine to briefly retailer a few of their furnishings so as to create area for different requirements – perhaps a figuring out nook, a studying nook or a small residence workplace.

Clothes is one other ceaselessly saved merchandise, with 24% of the renters who’re additionally self storage customers saying they should place a few of their outfits in a unit, adopted by residence home equipment and gear (21%).

Trying on the residence sorts, these dwelling in studio residences are barely extra more likely to retailer clothes (26%) than furnishings (25%), which is in accord with the concept younger individuals use self storage as an extension of their properties. Renters utilizing self storage and residing in 2-bedroom properties, then again, are essentially the most liable to storing furnishings – 30%.

Each men and women declared they retailer furnishings and residential home equipment and gear in virtually equal shares. Nevertheless, the consensus ends right here, with ladies way more more likely to retailer clothes than males (28% vs 18%). Equally, males are likely to retailer sporting gadgets and pastime gear extra ceaselessly than ladies (14% vs. 9%).

Some storage models home fairly peculiar gadgets – from LOTR film props to outdated bubble gum machines

Most individuals use their storage models for sensible gadgets, akin to furnishings, clothes or residence home equipment. Nevertheless, some individuals use their storage models for much extra distinctive belongings – or ought to we are saying ‘treasures,’ at the very least in some instances? One classic automotive afficionado rents a self storage unit to guard their ‘78 Alfa Romeo Spyder automotive – a good move, since worthwhile outdated autos shouldn’t be uncovered to the weather. Vintage maps and a classic prepare set have been additionally listed by respondents, in addition to chook cages, outdated bubble gum dispensers and stitching machines.

Somebody clearly determined that they’ll’t half methods with their taxidermized deer heads – however they’d slightly maintain them in storage, and never inside their residence. Nevertheless, perhaps essentially the most spectacular gadgets listed by a survey respondent have been licensed Gandalf-associated film props from the beloved Lord of the Rings film collection.

What the specialists are saying:

Doug Ressler, Enterprise Intelligence Supervisor – Yardi Matrix

What’s the standing of the self storage market?

Self storage, as soon as thought to be a distinct segment actual property sector, is on a powerful progress path in 2022. Occupancy charges at self storage services throughout the nation elevated to 94.5% in 2021 from 91% in pre-pandemic 2019, in accordance with 2022 Self Storage Almanac information.

Self storage avenue charges are additionally on an upward development nationally, with the typical month-to-month lease for a ten′x10′ self storage unit rising 4% year-over-year this June to $132, in accordance with Yardi Matrix. 

Learn extra….

The place is demand for self storage coming from?

For self storage corporations throughout America, the pandemic meant a surge in enterprise, as individuals turned their further bedrooms and garages into residence places of work and located themselves with further stuff that wanted to be saved someplace.

Now we’re witnessing a second surge in self storage use, as corporations plan to deliver staff again to places of work, oftentimes below a hybrid state of affairs. The necessity for self storage might be additional pushed by individuals shifting again into cities from rural or suburban areas, prompting the necessity to downsize. It’s value noting that a lot of them will proceed to wish a house workplace for the foreseeable future. These developments are turning self storage right into a sturdy enterprise, a service that individuals want and use long-term.

Isaac Hiatt, Product Specialist – Yardi Matrix

 What’s the standing of the self storage market?

Fundamentals stay wholesome for self storage, and current services are having fun with the advantages of seeing excessive occupancies, regular fee progress and ‘in place’ rents growing. Nevertheless, given the present financial local weather, many operators expect reasonable progress by way of to the top of the 12 months. One facet that advantages storage is that as a result of need-based nature of the asset class it’s positioned effectively towards inflation, with counter-cyclical elements resulting in storage doing effectively throughout financial down turns.

Learn extra….

Growth continues to be happening, and new services are being proposed weekly. Nevertheless, attributable to provide chain points, rising value of supplies and labor shortages, building of recent services is being delayed and changing into harder. Investor demand stays sturdy, however purchaser swimming pools have shrunk. Sellers’ expectations have shifted attributable to will increase in rates of interest and different elements which have made transactions harder.

The place is demand for self storage coming from?

Over the previous couple of years, demand for self storage has been pushed by a bunch of anecdotal elements together with elevated housings prices, will increase in industrial area value, and hybrid work. Nevertheless, many operators have stated just lately that they’re beginning to see a return of seasonal shifting exercise to pre-COVID ranges. Additionally, when the everyday elements of storage demand akin to dying, divorce and downsizing are factored in, demand for storage is just growing.


This evaluation was accomplished by RentCafe, a nationwide house and self storage search web site.

The survey was carried out on for a interval of 1 month. The sampling was designed as a non-probability pattern, and the platform’s energetic customers voluntarily engaged in taking the survey. The respondents to our survey are a self-selecting group and so won’t represent a wonderfully consultant pattern when it comes to age, gender or location.

About 4,250 legitimate questionnaire outcomes have been interpreted for this examine.

Truthful use and distribution:

This examine serves as a useful resource for most of the people on problems with widespread curiosity andh shouldn’t be thought to be funding recommendation. The information is true to one of the best of our information however could change if amendments to it are made. We conform to the distribution of this content material, however we do require a point out in return for attribution functions.

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