Reward for Life Raises Report Funds for thirtieth Anniversary

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Reward for Life, the present and residential business charity, marked its 30th anniversary by elevating more cash than ever for charitable causes. The whole of $160,495 raised was by 15 fundraising campaigns held throughout 2022 together with a number of new initiatives.  Since its founding in 1992, the all-volunteer group has motivated the present and residential business to donate greater than $6 million in reference to at-market occasions, trigger advertising initiatives and direct donations. 

“This yr was report setting in a number of methods,” mentioned Peter Schauben, Reward for Life Founder. “We raised more cash, we held extra fundraising occasions and we launched new initiatives with a view to assist extra folks. It’s immensely gratifying that representatives from all areas of our business – manufacturers, consumers, gross sales businesses, market makers, media and business suppliers – have stepped as much as help our efforts so whole-heartedly.”

The record-setting 2022 fundraising benefitted Reward For Life’s present pandemic-inspired concentrate on crisis-related starvation reduction as nicely its legacy mission related to HIV/AIDS therapy, prevention, schooling and advocacy. The vast majority of funds was raised for World Central Kitchen by greater than a dozen fundraisers. As well as, a report $48,091 was raised by the 2022 Reward For Life/NY NOW AIDS Stroll New York workforce.

Highlights through the 30th anniversary yr included a number of first-time Reward for Life occasions.  Most notably, the group held its first-ever occasion throughout Excessive Level Market, Residence vs. Starvation, which raised $18,085 through the October occasion.

Different new occasions have been Dallas Market Middle’s “Showrooms Feeding Households” which raised $22,551; “Come Collectively” which raised $23,150 at Worldwide Market Middle’s (IMC) Atlanta Market and Las Vegas Market; “Tremendous Traces January Market Fundraiser” which raised $11,507; “Seattle Market Offers Again” which raised $5,176; “Shoppe Object Feeds Households” which raised $1,289; and NY NOW winter and summer season campaigns which raised $1,071.

Trade particular occasions elevating funds for World Central Kitchen additionally included Presents & Ornamental Equipment’ 2022 Retailer Excellence Awards ($23,287); 2022 GHTA Convention ($4,091); and the Reward Store Plus/Stationery Tendencies 40 Beneath 40 Awards ($198). 

Two extra fundraising initiatives – Crystal Media’s 10th Anniversary marketing campaign and H.E.L.P. by T. Jazelle’s “Give Again Assortment” custom-designed bracelet – will lengthen into 2023.

“This was a really particular yr as we added to our board membership, raised report funds and expanded our attain,” added Cole Daugherty, Reward for Life Chair. “Our business’s generosity is aware of no bounds. A number of new fundraising campaigns are at present in improvement for 2023 present and residential markets, and particulars will probably be introduced within the coming weeks.”

Within the meantime, donations in honor of Reward for Life’s 30th Anniversary will probably be accepted by year-end at  



About Reward for Life

Reward for Life was based by Peter Schauben of Appleman Schauben in 1992 in response to the tragic lack of business lives to AIDS. The group’s first assembly on the Nationwide Stationery Present introduced collectively a cross-section of the business’s main publishers, market facilities, gross sales reps, producers, and retailers – all prepared to convene and work collectively in the direction of a standard aim. Since that point, Reward for Life has raised almost $6 million for AIDS analysis, schooling, therapy and care by nationwide at-market occasions, trigger advertising applications and direct donations. With COVID-19 quickly inflicting cancelation of in-person occasions at business markets, Reward for Life pivoted in the direction of on-line digital occasions with a particular emphasis on COVID-related starvation reduction. As Reward for Life celebrates its thirtieth anniversary in 2022, the all-volunteer group will proceed to help applications that handle starvation reduction. Extra data is obtainable at



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